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Consumers’ Definition of Healthy Eating Evolves

CHICAGO — Consumers’ perception of healthy food is changing as they become more health conscious, according to Technomic’s new Healthy Eating Consumer Trend Report. They strongly associate contemporary definitions of health with local, natural, organic and sustainable food and drink, but also balance better-for-you food choices with occasional indulgences.


“More consumers than ever before tell us that eating healthy and paying attention to nutrition is important,” stated Darren Tristano, vice president of Technomic. “However, there’s a shift happening in terms of what actually defines healthy for them. We’re seeing more consumers gravitate toward health-halo claims — such as local, natural and organic, as well as whole-wheat and free-range. Operators can leverage this growing interest in the health halo by developing the kinds of menu offerings that can underscore health without detracting from the taste perception.” Read more